JACKIE PADILLA
I work at the intersection of digital communications, audience strategy, and storytelling.
As Digital Director at NewsChannel 5, I lead efforts to grow and engage audiences across platforms—using data, content strategy, and distribution to expand reach and impact.
My background includes NowThis (2B monthly video views), POLITICO (+25M unique monthly visitors), and major networks including CBS & PBS, where I’ve built communication strategies that connect with broad, diverse audiences in a constantly evolving media landscape.
I also serve as Secretary of the National Association of Hispanic Journalists, advocating for stronger, more representative newsrooms.
ACCOLADES
Best of Digital News Design
Best of News Design Creative Competition,
First Place- Social Media, Nat’l Headliner Award
WORK SAMPLES
In-depth original reporting
Activist groups are using a typical advocacy tool — voicemails to members of Congress — with a new, uncomfortable twist: They’re from the deceased victims of gun violence, generated by artificial intelligence.
Meeting challenges with creative solutions
When courtroom cameras were banned during Trump’s New York hearings, I led the creation of a visual-first format using illustrations, custom avatars, and AI-driven audio to deliver accurate, accessible coverage at scale.
Highlighting historic moments
Before he created one of America's most iconic toys, Lonnie Johnson had to earn respect as a Black engineer — now he's inspiring the inventors and scientists of the future.
WHO I WORK WITH
Federal and local lawmakers
Celebrities, activists, & trailblazers
Academia
Corporate leaders
I lead coverage for high-profile events and interviews, working with everyone from celebrities to lawmakers to create content that reaches audiences at every level—from local communities to global platforms. My experience spans both B2B and B2C initiatives, blending storytelling with strategy to drive meaningful engagement.
Beyond my professional work, I’m committed to mentorship and education as an adjunct professor and NAHJ mentor, helping develop the next generation of communicators.
